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Attract Clients With Education Based Selling!

Written on February 4th, 2013 by in Blog

If you want to attract great clients for your business, it’s important to determine the issues or problems they are facing and then position yourself as their solution. Avoid making WWD (What We Do) calls and instead make presentations that focus on the WIIFM (What’s In It For Me) of your prospective clients.

It is important not to sell too soon. You want to determine their issues and challenges so you can focus your presentation on their priorities. Offer to share information that they will perceive as valuable which begins to set you up as an expert and trusted advisor vs. vendor.
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Exit Plan Vs. Business Plan

Written on February 1st, 2013 by in Blog

Most individuals spend weeks working on a business plan for their new business. Often once they open for business, they realize they have not put enough focus on Revenue Generating Strategies which can make or break their new business.

For years, I utilized customized Business Plan software that provided me with charts, graphs, projections and a business plan usually around 100 pages. A wealth coach suggested that each year I should focus most of my time formulating six revenue generating strategies with dated action items that were assigned to either me or someone on my team. He also stressed the importance of have a clear exit plan.
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Protect Yourself and Your Assets When Starting a Staffing or Recruiting Firm

Written on January 14th, 2013 by in Blog

It is important to protect yourself, your assets and the people you love when you decide to open a staffing and/or recruiting business.

It doesn’t make a difference if your business is you working by yourself from home, or if you intend to create a business, with office space and hire employees.

The Staffing and Recruiting Profession is unique because we have people on both sides of our sale. You are dealing with confidential information and the decision to accept a job or hire someone is an emotional decision. This does leave you wide open to be sued if someone feels you have misrepresented information or revealed confidential details.
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Consistency & Repetition Is The Key To Being a Great Recruiter

Written on January 7th, 2013 by in Blog

To become successful and profitable in the Staffing and Recruiting Profession, it is important to implement consistency and repetition. There is a Placement Process that if followed will result in a higher level of sales and profits.

The key to Sales is developing a process that results in your ability to close deals and then repeat the process. In order to ensure repetition, forms should be utilized to retrieve important information.
Forms you will need to utilize include:

• Application or profile form
• Reference check form (business and personal)
• Prep form
• Debrief forms for both job seekers and clients
• Job order forms
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Never Shortchange Your Prep

Written on December 26th, 2012 by in Blog

The prep and debrief you conduct for your candidates and clients can separate you from your competition and will result in you making more placements. These two processes help you package your candidates to beat out their competition.

Three Vital Elements Needed For An Effective Prep

• Thorough knowledge of the candidate, their strengths, weaknesses and hot buttons which will enable them to go through the trauma of change
• Total understanding of the specs on your search or assignment including company culture
• Knowledge of the interviewing format, style of the interviewer, forms to be filled out, questions asked from prior debriefs

There Are Two Parts To A Prep
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