What Clients Should You Represent?
It is important to identify 100% of the companies who could employ individuals in the niche you have selected. There will always be a much smaller number of great clients on that list. It is wise to start out interviewing candidates who will help you identify the most desirable companies. You will also learn inside information about their past employers, which helps you make an informed marketing presentation.
It is tempting to want to represent the largest employers. However, they often have more red tape and slower hiring processes. It is often the middle-market that can be the most lucrative. Before you contact a prospective employer, review the employment pages on their website, and in addition to reading the content on their website also read all PR and articles that have been printed about them.
Identify clients who value the services you offer and will provide you with the highest margins and/or fees. You can represent the best clients even if you’re new to this profession if you sound informed and confident.
To learn more about what are the hot markets and clients you should be involved in, register for our free whitepapers and webinar which will show you how to start a recruiting business in today’s economy.