Why WWD (What We Do) Presentations DON’T Work!
It’s natural to want to promote your new business, yourself and your services. In this competitive market unfortunately WWD (What We Do) presentations are not effective. Most clients and candidates do not appreciate hearing about what you do, especially if you do so before you have determined what is most important to them.
It is very important to avoid the temptation of selling too soon. Your website, mobile site, recruiting and marketing presentations should all focus on the WIIFM (What’s In It For Me?) of your targeted prospect.
Your prospects would rather talk about themselves than listen to your pitch. When you allow a person to talk about themselves several things happen:
• They like you more and don’t even realize why
• Their conversation uncovers what is most important to them as well as challenges
• Questions they ask you can uncover their priorities
You can now position yourself as the solutions to problems or challenges they are facing. Each time you talk to a client or candidate, remember all they care about is WIIFM (What’s In It For Me?) The sooner you learn to address their priorities the quicker you will experience success.
If you’re considering starting a recruiting or staffing business, your posture in the marketing process of finding new clients is critical. Register now in the upper right hand corner of this page and learn more about the very lucrative staffing and recruiting profession!