How Important is the ability to market?
There are two sides to the Staffing and Recruiting Profession (Marketing “Sales” and Recruiting). You can represent the best talent, but your success is dependent on your ability to market your services to clients. You must also represent the clients that your top talent prefers. It is for that reason that 50% of our training is focused on marketing. We teach you how to identify companies that utilize third party recruiters so you can make informed warm calls vs. pure cold calls. We also teach you how to convert reference checks into marketing presentations, how you will obtain leads and inside information from the candidate you interview, how to market candidates to prospective clients and we also provide you with scripts, how to overcome the objections you will receive and much more. Twenty days of the Top Producer are focused on marketing and there are over 25 Webinars on marketing in the Library of the Tutor. You also get copies of all the forms you will need (26 Proprietary Forms) which include a 12-step marketing process.