GET TOP PERFORMING PASSIVE CANDIDATES EXCITED
It’s easy to get an active candidate interested in your opening. Getting a top-performing passive candidate equally as excited is called recruiting. It starts with a go-slow process looking for non-monetary motivators. Your goal is to improve what a candidate would change about their current or most recent job if they were their boss. Sometimes you can’t find the answer and sometimes you need to present several options. However, when you do find a great match, you’ll quickly notice how interested the former passive candidate has just become.
It’s certainly appropriate for a passive candidate to opt-out of the recruiting process if the job does not offer a true career move. Unfortunately, too many great candidates opt-out making short-term or superficial decisions with inadequate facts. Great recruiters know how to prevent this from happening. A good rule of thumb is to be persistent until both you and the person being recruited have all of the facts. The person ultimately hired will thank you for your tenacity. So will the hiring manager.