Blog

Objections Are Buying Signs!

When you’re starting a recruiting or staffing business, learning how to overcome objections and viewing them as buying signs is critical to your success. I speak to many corporate audiences and they’ve informed me of the objections that get 95% of recruiters off the phone. In fact, most of them only give one objection and know the recruiter will hang up.

Think about that for a moment, one objection gets most of you off the phone. That just proves you are making customer service calls and not sales calls. In a sales call, you would overcome at least two to three objections.
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Recruiting is a Relationship Building Business

It takes time to develop strong working relationships with your clients. Your goal is to learn something personal about your contact with each conversation. Your goal is to form lifelong friendships / relationships with these people.

If you prove yourself as someone who provides results, advice and your client views you as one of their trusted advisors, they will never end the relationship. If they accept another position, they will take you with them.

If you work a local market, client visits are a must. You learn a tremendous amount of information when you are on-site. They now get to know you as opposed to you being a voice on the phone or email. You will also meet their gatekeepers who can either screen you out or put your calls through.
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Attract Clients With Education Based Selling!

If you want to attract great clients for your business, it’s important to determine the issues or problems they are facing and then position yourself as their solution. Avoid making WWD (What We Do) calls and instead make presentations that focus on the WIIFM (What’s In It For Me) of your prospective clients.

It is important not to sell too soon. You want to determine their issues and challenges so you can focus your presentation on their priorities. Offer to share information that they will perceive as valuable which begins to set you up as an expert and trusted advisor vs. vendor.
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Exit Plan Vs. Business Plan

Most individuals spend weeks working on a business plan for their new business. Often once they open for business, they realize they have not put enough focus on Revenue Generating Strategies which can make or break their new business.

For years, I utilized customized Business Plan software that provided me with charts, graphs, projections and a business plan usually around 100 pages. A wealth coach suggested that each year I should focus most of my time formulating six revenue generating strategies with dated action items that were assigned to either me or someone on my team. He also stressed the importance of have a clear exit plan.
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Protect Yourself and Your Assets When Starting a Staffing or Recruiting Firm

It is important to protect yourself, your assets and the people you love when you decide to open a staffing and/or recruiting business.

It doesn’t make a difference if your business is you working by yourself from home, or if you intend to create a business, with office space and hire employees.

The Staffing and Recruiting Profession is unique because we have people on both sides of our sale. You are dealing with confidential information and the decision to accept a job or hire someone is an emotional decision. This does leave you wide open to be sued if someone feels you have misrepresented information or revealed confidential details.
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