Compete with Established
Most new business owners are worried about competing with established firms. It is important for you to understand that employers are having problems identifying and hiring the top talent they need to hire in order to hit their goals. They are also having issues retaining their current top talent and they know job satisfaction is at historic lows. In addition, many of them have baby boomers who are retiring.
When they realize they can trust you to provide them with talent, they will utilize your services. Prior to making your first client development call it is important that you know why someone should utilize your services by sharing your personal brand. You can’t sound like every other recruiter who is calling them. Your personal brand needs to differentiate you from your competition and should be things that your competition can’t say.
It’s also important to anticipate the objections you will receive and practice overcoming each and every objection with confidence. Objections are buying signs and requests for additional information, but most individuals in the Staffing and Recruiting Profession are not great at effectively overcoming them. When you master the basics of the Profession, you can and will compete with the best.