Focus on sales and marketing
Nothing happens in business until a sale is closed. From the day you begin to set up your new business, you need to identify the best ways to obtain leads, convert the leads into sales and figure out how to obtain repeat sales from your customer base.
Create a repeatable marketing and sales process that you can work, test, measure and one that anyone you hire in the future can utilize to generate profits.
Sale leads are more important than your brand, so don’t waste money getting your brand right at the expenses of spending that same money to attract new clients.
Success or failure in a new Staffing and Recruiting Firm is all about knowing the how and why of taking certain actions and being clear about which steps to take next. Focus as much of your efforts as possible on sales and marketing to ensure success.