Offer what people want to buy
It is important to offer services that people (clients and candidates) want to buy, not just what you want to sell them. Don’t jump into a Staffing or Recruiting business around what you think will succeed, rather than researching what is already proven to have a market. There are three primary segments in the Staffing and Recruiting Profession i.e. Direct Placement, Temporary or Contract Staffing. There are endless areas of specialization or niche markets. It’s better to have a small percentage of a large potential market than to have a higher percentage of a low margin or difficult market. When creating your Staffing and Recruiting Firm, it is also important to remember that clients want us to provide individuals with skills, stability and experience. It is not often that we place individuals who have little or no experience or are currently not working.