Should My Company Name Be My Name?
I’ve noticed that most staffing and recruiting firms are not the name of the owner. I have hired a business consultant who suggested I utilize my last name as my company name so I can gain name recognition faster. What are your thoughts on importance of the name of a staffing and recruiting firm?
Your personal name will not automatically improve name recognition since you are a new business. When selecting a name you should consider if your name could assist in search engine optimization. Most candidates and many clients will find you online. If you place only Engineers, obviously using the word engineer or engineering in your name would be a smart decision. If you only placed Project Managers, you might want to include that in the selection of your name.
It’s not a bad idea to review a site like GoDaddy to review what names are actually available before making your decisions. If you find a name that resonates with you, purchase the domain name before someone else does.